-Mohamed Abdelmenem is the senior finance manager at Matter Branding company located in Egypt and is very focused and specialized in brand strategy, naming strategy, content creation, design identity, and 3D creation and visual motion services, that created more than 250 brands at 21 industries and 9 countries, and also got D&AD, A' Design, and Dieline awards. -Now I'm at the phase of a 10% Entrepreneur in providing accounting and financial consultancy services for freelancers in the creative industry. 12 years of experience in the accounting and finance career, the last 6 years were only in the creative industry and this will be continuing because I found the career path I love, while the first 6 years were in other industries such as banking, manufacturing, ERP software and food & beverage industries. -I got promoted at the career level from an accountant to senior accountant, to chief accountant, to accounting manager, to finance manager then to senior finance manager. -I also have a big experience in the Workamajig software, which is one of the best ERP software related to creative project management at all, Oracle E-Business Suite Applications, and other ERP software. Hundreds of reports that were presented to the business owners directly such as (financial budgets - financial statements - financial ratios with the industry benchmark - productivity and efficiency reports - pricing models - projects analysis reports - other reports) were weekly, monthly, quarterly, semi-annually and annually basis. -Eager to learn a lot of things related to the financial management of the creative firms such as studying books (The Financial Management of a Marketing Firm, Managing Right for the First Time, Win Without Pitching Manifesto and Business of Expertise), webinars, and articles and podcasts of David. C Baker and Blair Enns and many creative industry reports. -I studied many courses related to advanced Excel, ERP business, management accounting, and financial management. -I graduated from the faculty of commerce, Cairo University in 2009. -My main interests are book reading and providing accounting and financial advice for freelancers in the creative industry.