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Overview
I’m Loay Abdallah an experienced Performance Media Buyer with several years of experience in the Social Media industry. I am a well trained and skilled marketer, and I have a vast knowledge of both paid & organic Marketing strategies and how to apply them effectively to achieve business goals. During my professional experience I gained a very strong understanding of online digital Sales, and what is required for running successful campaigns on different channels such as: (Facebook – Instagram – TikTok – Snapchat – Google) Industries : (E-commerce – Real Estate – Services – Medical – Educational – Restaurants) Countries: (Egypt – Saudi Arabia – Emirates – Kuwait – Jordan – Qatar – Turkey – USA – Europe) ◼️ Spent more than 3m dollars in social media ads My Portfolio: 👇🏻 https://loayabdallah.com
My services include:
Experience
Educational Details
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Bachelor's of Advertising & Digital Marketing
University of Hertfordshire 2022-10-01 - 2026-10-01
Portfolio
TikTok Campaign
E-commerce Project in Saudi Arabia Spent more than 311k dollars / Sales: 12,688,500 SAR / ROAS = 10.8
E-commerce Campaign in United Arab Emirates
Marketing Objectives: Converstion Campaign Industry: E-commerce Platform: TikTok Country: United Arab Emirates Total Purchases (Orders) = 11,333 CPP (Cost Per Purchase) = 5.30 $ Sales: 3,173,240 AED A.O.V = 280 AED ROAS = 14.37 Total Spend = 60,113 $
Campaign in Kuwait
Marketing Objectives: Converstion Campaign Industry: E-commerce Platform: TikTok Country: Kuwait Total Purchases (Orders) = 2,112 CPP (Cost Per Purchase) = 4.54 $ Sales: 67,584 KWD A.O.V = 32 KWD ROAS = 23 Total Spend = 9,583 $
FaceBook Ads
Marketing Objectives: Messages Campaign / Industry: E-commerce / Platform: Facebook / Total Purchases (Orders) = 1627 / CPP (Cost Per Purchase) = 36 L.E / Sales = 984,696 L.E / A.O.V = 605 L.E / ROAS = 16.74 / Total Spend = 58,826 L.E