Marketing Manager

The KPI Institute 2023-01-06 - 1970-01-01

• Create a marketing strategy for new solutions and manage all launch activities, including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.) • Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc • Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation. • Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis. • Help identify product enhancement priorities based on market insights from customers, market research and analysis. • Develop, execute, monitor and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities and outcomes to drive engagement and demand resulting in marketing qualified leads. • Properly brief and provide directions to internal graphic designers on the development of marketing materials. • Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging. • Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing. • Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials. • Provide bi-weekly reports and accountability showing engagement and demand generation metrics against campaign- and sales objectives. • Implement global content and collateral strategy for key partners.